A website (also written as a website) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Notable examples are wikipedia.org, google.com, and amazon.com. All publicly accessible websites collectively constitute the World Wide Web. The benefits of a website are immense.
If you’re a company, having a website is now…well, if not essential, then at least desirable. And Instagram is a wonderful place to promote a brand and drive traffic to the website. So how do you do it?
So there you have it, the purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site. Speak to their needs and give them a clear action step to take next.
Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer than your customers are looking for you! If you own or operate a business that hasn’t taken that step into the online world. Here are a few reasons that will leave you wondering why you hadn’t done it sooner-
#1 Online Presence 24/7
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
#2 Information Exchange
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms. This facilitates inquiries from potential customers or feedback from existing ones.
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence.
Potential customers would likely distrust any business that didn’t have a telephone number or a physical address. The same can be said for not having a website and email address.
#4 It Cuts Costs
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers. In some cases removing the need to use “brick-and-mortar” stores involves large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge.
#5 Market Expansion
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
#6 Competitors Online
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be at the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
#7 Growth Opportunity
Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved, and what it can achieve in the future.
The above-mentioned points are quite promising and convincing at the same if an individual or an enterprise is serious with their brand’s recognition and growth.